Word: chromed
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Dates: during 1960-1969
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Drive Glitter, rushing chrome suns before...
...continuously welded tracks. Its 100-m.p.h., all-first-class superexpresses, like the Dortmund-Munich Rheinpfeil (Rhine Arrow), offer such amenities as a four-course dinner for less than $2.50, worldwide telephone service, and multilingual secretaries at $1.50 an hour. There is even a female Silberputzer (silver cleaner) to keep chrome polished and to dust the aisles. On regular expresses, second-class passengers can count on spotlessly clean cars and hot meals in a diner. Last year 20,000 motorists stowed both themselves and their autos aboard overnight trains, slept their way to their destinations. No wonder the railroad hauls...
Iacocca was assistant district manager in Philadelphia by 1956, when car sales began to slump after the 1955 boom. To stimulate business, he dressed up some cars with extra chrome and advertised "$56 a month for the '56 Ford." Sales jumped in Philadelphia, and a fellow by the name of Robert McNamara, then Ford Division general manager, picked up the "lacocca Plan" for the entire U.S. The plan got credit for selling 72,000 extra 1956 Fords, and before the year was out McNamara had brought lacocca into Detroit to become manager of Ford truck marketing...
...designers in the US Roth spent $12,000 putting together this machine monster. It has built-in hi-fi and television, huge maximum-traction tires behind and narrow motorcycle tires up front. Its two Ford Thunderbird engines develop 1,000 h p and every cylinder is wrapped in bright chrome...
...cars. "They're not teen-agers-they're mostly guys 20 to 30 years old-some own service stations, some are shipping clerks, some do body and fender repairs, some are hairdressers. Out in California, where I come from, a lot of the car buffs have all-chrome undercarriages At a show, they'll be underneath the car with a toothbrush...