Word: chromed
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Dates: during 1960-1969
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After 30 years of displeasure at the doings of latter-day Democratic Presidents. Columnist David Lawrence, a self-proclaimed Wilsonian Democrat, warmed slightly toward John F. Kennedy. Reason for the thaw: at Lawrence's suggestion. Red Cross President Alfred Gruenther retrieved from a Red Cross attic a chrome-plated Hammond portable typewriter on which Self-Taught Typist Wilson personally pecked out many of his most important presidential memos and messages, including the original draft of his famed "Fourteen Points" for ending World War I. No typist himself, J.F.K. gracefully accepted the machine for the growing White House display...
...Manufacturers Association, which announced the new design switch last week, began testing new colors in 1958. It concluded that amber signals are more readily observable by oncoming motorists. The customary white lamps too often get lost in the glare of white headlights at night, or in sun reflection (from chrome) by day. Before the automakers could crank up the change, they had to get 25 states to change motor vehicle laws to allow the use of the amber lamps. Oklahoma-the last state-agreed last July...
Predictably, the trend is to luxury and gadgetry. Small runabouts with rakish lines, chrome fittings, and decorator-styled upholstery look more and more like cars, presumably to attract diffident womenfolk. Oceangoing yachts sport bulkhead-to-bulkhead carpeting and baby blue staterooms. New compact radar sets, depth-sounders and other electronic gear cram the cockpits. Pushbutton winches eliminate the need to "weigh" anchor. Hot-water heating, cold-water cooling, seawater evaporators and adapters for turning iceboxes into electric refrigerators lure the boat owner. Apparently it takes a heap of gadgets to make a boat a home...
...Massachusetts Institute of Technology in 1936, joined G.M. three years later. After hitches in the automotive, aircraft and diesel engine manufacturing divisions, he took over Pontiac in 1956 when it was looked on as a car good only for maiden aunts. Knudsen ripped off Pontiac's traditional chrome streaks, pepped up its engine and gave it gimmick features ("wide track." split grille). Result: while other medium-priced cars continued to slide, Pontiac jumped from sixth place in sales into a fight with Rambler for third. Knudsen's move to Chevy will give G.M. kingmakers a chance to measure...
...Kennedy "Brain Trust," says Wallich, Galbraith "rejects our ancient American folklore that politicians spend too much. In its place he puts the intriguing notion that they spend too little. Public needs are underfinanced, while private tastes are overindulged." Wallich does not agree that the public addiction to chrome, tail fins, and other ostentatious foolishness means that it cannot be trusted to fill its own needs: "It is something of a non-sequitur to conclude that the only alternative to foolish private spending is public spending. Better private spending is just as much of a possibility." Wallich's article...