Word: chromed
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Dates: during 1960-1969
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Buick introduced its Skylark, a flashy coupe with a more powerful engine, chrome-trimmed fenders, and an optional cloth-covered white roof. Pontiac showed off its Le Mans five-passenger coupe, a sleeker version of the standard four-cylinder Tempest with a four-speed gearbox and wire wheels. Ford introduced its new Futura (TIME, March 24) and Comet S-22. Chrysler showed off its experimental Turboflite; it has a rakish body by Ghia, a gas turbine engine only half as heavy as a regular V8, and an aft flap that acts as an air brake...
When all the bugs are worked out, the smelting furnace will be the nation's biggest producer of ferrochrome, an ingredient vital to stainless steel. It will be smelting low-grade chrome ore from Africa. The output will go to Universal-Cyclops Steel Corp...
...that Americans want economy all right-but are willing to pay any price to get it. Nearly 30% of the regular Falcon's customers, for example, insist on a 100-h.p. engine instead of the standard 85-h.p.; 50% want white sidewalls, 68% want the "trim kit"-extra chrome on the outside, pleated nylon on the inside...
Fading exports were not his only trouble. A fine designer, he sometimes got carried away by his last-minute ideas. Production men and cost accountants were run ragged by his habit of adding strips of chrome and other gadgets to models ready for production. Even though his production got as high as 107,000 units per year, between 1949 and 1961 Borgward put out 17 completely different models in some 60 styles. Said one of his aides in rueful amazement: "Give him a piece of clay and before you know it Carl has another model." He often tailored his cars...
...owned lock, stock and bar bell by wedge-shaped Californian Vic Tanny, 48, an ex-weight lifter whose sell is every bit as hard as his muscles. Capitalizing on the fetish of physical fitness, Tanny has lured more than a million Americans into some 80 chrome-and-red-carpet Vic Tanny gyms scattered across the U.S., signed them up to membership contracts of six months (typical East Coast price: $185) to "permanent" (seven years: $360) on the pay-as-you-perspire plan. Last week in Chicago, Tanny's muscular sell was sporting several Charley horses. In Cook County circuit...