Word: chromed
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Dates: during 2000-2009
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Jason E. Sandler ’12 is hunched over a toilet in Pennypacker, explaining the best way to reach every stretch of porcelain, chrome, and tile in the bathroom. He pauses to describe his summer molecular biology research that could aid in early detection of atherosclerosis, before pointing out how best to eliminate soap scum from shower walls...
...used to hire the smartest people in the world, whom it has unleashed in an apparently only minimally managed orgy of R&D. As a result, it's been spinning out cult hits and noble failures at a furious rate: Orkut (big in Brazil!), Picasa, Knol, Docs, SketchUp, OpenSocial, Chrome and Android. But it hasn't produced a lot of homegrown category killers. It's not that Google's products aren't innovative. They're just not friendly enough or sexy enough, or they're replacements for something that wasn't particularly broken in the first place. (Read "Testing Google...
Conflicts are beginning to take place in other areas where Google has ventured. That includes e-mail and office programs (Gmail, Google Docs), a cell-phone operating system (Android) and a Web browser (Chrome). Google scans and sells books, runs a phone system and is even working on a desktop operating system to rival Windows. CEO Eric Schmidt recently stepped down from Apple's board of directors because the two companies now compete in so many areas. The U.S. Justice Department is investigating a legal settlement between Google and the publishing industry over the company's book-scanning service...
...editor at Search Engine Land, says that some at Google have to be getting a little jittery that the company's entire revenue stream rests on a single product. "They keep downplaying that they're competing with other companies - whenever they pitch something like Android or their new Chrome OS, they say it's just an attempt to get people to use the Web more," Schwartz says. But here's the irony: Google faces a problem very similar to the one plaguing Microsoft, which itself makes the bulk of its money from just two products - Windows and Office. Each company...
...Over its 60 years, Ikea has built a reputation as a purveyor of inexpensive but stylish home furnishings, selling everything from leather sofas to chrome toilet-bowl cleaners. Branding has been a large part of the Swedish chain's success - what urban dweller today, whether in Atlanta or Kuala Lumpur, doesn't recognize that bright blue warehouse, glowing like a beacon of fine living, at the side of the highway? And its signature typeface, a customized version of Futura, has long been an integral part of that brand. But with its 2010 catalogue now arriving in mailboxes, the supplier...