Word: chromed
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...than in 1958. On the expense side, the Budget Bureau will scissor administrative non-defense spending; e.g., the Interior Department will start no new dam or reclamation projects (with the possible exception of the $400 million-plus Colorado River storage dam at Glen Canyon, Ariz.); nonessential defense spending for "chrome trimmed" military construction will...
...mile subway system was disrupted, its 4,700,000 riders were disoriented. Within two hours the city found itself locked in the biggest, messiest transportation scramble it had ever seen. Commuters flooded to the streets, turning the surface transportation system as well into a cramped, cough-provoking cloud of chrome, curses and exhaust...
Ford's "Cellini of chrome" might better be called the Elvis Presley of the automotive industry. His conception of what the buying public wants is insulting, especially to us women. Certainly we are conscious of style, but within the bounds of good taste and good value. Mr. George Walker's hillbilly notions do not meet these requirements; there is altogether too much emphasis on style and too little on quality and performance. We want to drive the 1958 models, not wear them...
...song to the U.S. public. Out came a whole fleet of new cars in a blizzard of announcements promising "jet intakes," "bubble windshields," "flight-pitch transmissions," "Marauder engines"-even an ICBM look. There were downswept snouts, upswept fins and outswept taillights ; all were ablaze with dazzling colors and gleaming chrome brighter than any Christmas tree. Sighed a Detroit secretary, rapturously examining a trailerload of new 1958s; "Chrome is my favorite color...
...like its country. "People want big things.'' says Walker. "They want big clocks, for instance. If people have a choice between a big clock and a small clock that both cost a couple of dollars, they'll get the big one every time." As for chrome, Ford has offered a stripped-down series for years, but fancier, more expensive series outsell it by a wide margin...