Word: chromed
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...look designed by Raymond Loewy, in favor of a car that more closely resembles those of the Big Three. President James Nance thinks that an independent auto cannot compete by radical design, must be built to look like other cars. Packard offers minor changes in grille, hood and chrome, and a pushbutton transmission control mounted on the steering post...
Mercury added three new models, including the low-priced, two-door Medalist, with less chrome and decoration. It also upped its horsepower from 198 to 225 on some models, and adopted the Ford safety package: "deep-dish" steering wheel to absorb impacts, crash-resistant door locks, optional seat belts...
Warming to his subject, Jack Fischer tossed caution overboard: "Never before in history has any nation devoted so large a share of its brains and resources to the sole purpose of keeping its women greased, deodorized, corseted, enshrined in chrome convertibles, curled, slenderized, rejuvenated, and relieved of all physical labor...
RUSSIAN-JAPANESE TRADE has flopped so far. Though Russia and Japan signed an $80 million trade agreement last summer, year-long negotiations have produced only $9,000,000 worth of firm contracts, mostly for Russian coal, lumber, manganese and chrome, in exchange for Japanese wire rope, tugboats and fishing vessels. Reasons for the failure: high Red prices (20% higher than international levels), uncertain delivery and complex payment systems...
sprays on-over colors and chrome . . . into door moldings and "inaccessible" areas . . . protects from bumper to bumper. Salt air and moisture can't penetrate-dust and grime slide off its glass-smooth surface...