Word: chromed
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...have your radios, acres of chrome, symptomatic transmissions and other gadgets. I want an automobile to get me from one place to another, and not a living room on wheels, a portable entertainment hall or an ambulant bedroom...
...public wants a stripped-down, low-priced car which, like Ford's famed Model T, would be merely transportation. Most automakers think it doesn't, and that car buyers prefer to pay more to keep up with the Joneses and get more room and some chrome-spangled luxury with their transportation. K-F hopes to prove that other motormakers are wrong, when it starts mass production of its new car in June...
Making its debut at the show was the 1950 Cadillac. It had a new body 4 inches lower than last year's model, the same high-tailed rear fenders, and a new point for argument by amateur designers: a vertical chrome strip that broke the flowing lines of the body just ahead of the rear fenders. As an added eye-catcher, Cadillac was showing a $32,000 yellow convertible with upholstery of leopard skin and grey nylon satin and leopard skin floor rugs. Oldsmobile had a hard-top convertible with seats trimmed in green alligator hide, while Buick displayed...
...Italy's Fiat. Depending on the horsepower, the N.X.I, would go 35 to 50 miles on a gallon, have a top speed of 60 to 70 m.p.h., and cost $950 to $1,000. The car has no trunk compartment (baggage is stored behind the seat) and no fancy chrome trimmings; the hood, fender and front bumper are a single unit...
Langs thought up the stick-on bra when his wife complained that she could not get an even tan in a bathing suit. Last May, after lengthy experiments, he put the adhesive cups on sale. He expected the bra to be just a sideline to his business of chrome-plating grilles for autos, and hired two girls to fill orders in the basement of his home. The orders poured in so fast that he had to hire 43 more employees, rent the entire floor of a warehouse. Many orders remained unfilled for weeks...