Word: chromed
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...Vincent van Gogh in Arles, that he developed the elements of his mature style--firmly modeled foreground figures against flat ranges of background color. The pigments are abruptly juxtaposed in the Impressionist manner. Landscape in Gauguin is likely to be a furious collision of hot pink against blue and chrome yellow against vermilion. But he would put behind him the short fluttering brushstrokes that the Impressionists had made their sign of the fleeting moment. Gauguin distilled and abstracted, producing an emotional impression, not an optical one, in which mere realities were transfigured into aggressively simplified color and form...
...continue to grow, PacSun executives knew they had to push into additional niches. In 1998 the company, based in Anaheim, Calif., opened a new chain of stores called D.E.M.O. to pull in the hip-hop crowd. With their highly polished chrome-and-black decor, d.e.m.o. outlets aren't exactly street. The stores are designed to fit into shopping malls but carry merchandise from P. Diddy's clothing line Sean John and Eminem's line Shady Limited, as well as Phat Farm, Ecko and Enyce--brands that appeal to both blacks and middle-class whites. Company officials had planned to boost...
...thousands of eye-catching shapes that resemble everything from the blade of a buzz saw to the barrel of a revolver. Specific models, sold under brand names like Bling Image and AutoCouture, can race in and out of fashion in as little as six months. "People want big chrome one week, silver the next," Don Sabino says of the 10,000 customers at his Rent-A-Wheel chain in the southwestern U.S. But in the oversexed world of auto enthusiasts, size seems to matter most. Five years ago, when 15-in. wheels were the norm for SUVs, custom-wheel makers...
...Escalade. Five of these luxury SUVs were stolen in March from a dealer's lot in Laguna Niguel, Calif.; four were found the next day missing only their wheels and tires. The thieves had cherry-picked the Escalades that were decked out with 22-in. custom rims, including some chrome Momos that retail...
...Wheels are tricky," says David Elshoff, spokesman at Mopar, DaimlerChrysler's mammoth parts division. "Bigger ones look better, but don't necessarily enhance the performance of the car. There's a small degree of liability there." Mopar sells a dizzying array of auto accessories--from chrome grilles to rear spoilers--but steers clear of supersize rims. Its parent company will go only 3 in. bigger than what comes standard, which is why the dealers that are starting to display tricked-out "Moparized" cars will probably outfit them with non-Mopar wheels...