Word: chromed
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Like the automakers, the motorboat makers are shifting away from yesteryear's jukebox styling. The 1959 models have toned-down colors, trimmed-down fins, less chrome. There are also fewer extra-cost gadgets. Said President Sherwood Egbert of the Outboard Motor Manufacturers' Association: "Instead of bringing out a huge array of new accessories, we have settled down to making our product more reliable, cheaper to operate...
Fortunately for those who might care, there is a man down in Washington who has not forgotten that charity is a year-round affair. He tells us that if we vote for the right kind of men we can have a super-colossal balanced budget. And with our chrome-plated, atomic-age, whiz-bang budget safely balanced in ossified equilibrium, we can then enjoy the sweet fruits of peace, progress, and prosperity...
...place as head of the General Motors Research Corp., a vice president's title, a seat on the G.M. board and a fortune estimated at $33 million. For the next 48 years he kept probing, testing-often failing. But his successes included quick-drying paint, chrome metal, ethyl gasoline, a two-cycle diesel engine for locomotives-and more than 100 others...
...Saturdays work slows, and the city's center fills with men, women and children with pesos in their pockets. They mill through Sears, Roebuck, buying made-in-Mexico soap, blankets, toys and washing machines. They sit in chrome chairs along barbershop and beauty-parlor walls, waiting and listening to the hum of electric clippers and dryers. Young wives come in fashionable maternity middy blouses, push wire carts through the aisles of bright supermarkets, squeeze cellophane-wrapped loaves of Bimbo bread and Bimbollos (rolls). Husbands buy bottles of the new, high-quality tequila (from the modernized distilleries in the town...
Turin's Valentino Exhibition Palace was ablaze with chrome and bright-painted metal. On view at Italy's oldest and biggest auto show were the pride and joy of the world's automakers: 64 models from twelve nations, including General Motors' opulent Cadillac, Czechoslovakia's tanklike Tatra, Britain's 150-m.p.h. Aston Martin racer. But the stars of the show were not the big, the swift or the beautiful. They were the small, neatly styled economy cars that spark the biggest boom Europe's automakers have ever known. This year the industry will...