Word: chromed
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...protectorates of Nyasaland and Northern Rhodesia to the self-governing colony of Southern Rhodesia. The Central Africa Federation (pop. 7,450,000) is the world's second largest exporter of copper, fourth largest of tobacco-a land dotted with modern cities and rich in asbestos, coal, lithium, chrome and cobalt. But in the stretch of the Zambesi River Valley, soon to be flooded by the Kariba Dam, the Stone Age Tonga tribe still wear porcupine quills in their noses, and in Northern Rhodesia, Barotseland is regularly plagued by gruesome ritual murders. In the whole federation there are only four...
...week, well-heeled auto buyers inspected the new $10,238 Mark IV Continental limousine. Priced nearly $3,000 above the top of the 1957 line, a $7,500 convertible, the Continental includes as standard equipment $2,044 worth of accessories and usually optional equipment. These range from a $25 chrome curb-guard molding, up through electric doorlocks ($59.15 for four doors) to dual radios ($152.70 apiece) and dual air conditioners ($440 apiece). When the retractable curved-glass partition between the front and back seats is up, passengers and chauffeur can listen to different radio programs in individually adjusted air conditioning...
...tools and dies needed for a new car, the designer must decide what the public is going to want nearly two years before the car actually comes out. For this reason designers often get caught with their plans down; there was little they could do about the revolt against chrome-and the demand for a small car. Last week General Motors and Ford were experimenting with a radical new electronic machine to make dies that would drastically cut the lead time, make it possible to turn out dies in as short a time as six months...
Well below the high-fashion class is Simplicity Pattern Co., No. 1 in the field and the only maker that sells nothing else (expected 1958 sales: $20 million). "We work for the girl next door," says President James J. Shapiro. "We want to sell Fords with lots of chrome, not Cadillacs...
...doing the consumer a service-and whether they have not strayed too far from the basic principles of mass production. Says Judson Sayre, president of Borg-Warner's Norge Division: "Multiplicity of products is creating a trend toward phony obsolescence. Industry, in trying to create obsolescence with chrome decorations and gadgets, is building monuments to futility...