Word: chromed
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...Classic Simplicity." Ford teed off by blasting its competitors' "bombastic" styling, showed the press a line of short-finned, chrome-light Fords that offer "classic simplicity" and economy.* There will be greater difference in styling and price among the '593 than in many a year. Ford Division Boss James 0. Wright said the new Fords "series by series will be cheaper than Chevrolet or Plymouth," even though "prices will be up somewhat." Since Chevrolet has dropped its lowest-priced Delray line and Plymouth has scrapped its rock-bottom Plaza, the lowest-priced Ford Custom 300 is expected...
Though introduction of most other models was days or weeks away, dealers teased buyers by surreptitiously showing off pictures of the '59s. Most of them have cleaner lines, less chrome. Trusted customers and fleet buyers even were allowed to snatch glimpses of the cars. In Chicago one major Chrysler Corp. dealer looked the other way while visitors tiptoed into the rear showrooms to peek at the new models. Almost all dealers were well ahead of last year in specific orders, figured that the growing recovery in the economy will keep sales improving. Dealers also look for a sales boost...
...slow-rolling middle-price range, Ford has lengthened Mercury's wheel base 4 in. The car will move out during November, much sleeker, with less chrome than the '58 Mercury. There will be 35% more window space; instrument panels have been moved forward 6 in. for greater legroom. Ford's Edsel and Lincoln will get minor facelifts. About December the company will bring out a hybrid Ford with the body of a Fairlane and the roof of a Thunderbird. Called the Galaxy, it will sell for somewhat more than the '58 Fairlanes, which ranged from...
General Motors' Oldsmobile, out this week, is also much cleaner than the chromy '58 that sold best of all middle-priced models. Pontiac expects a banner year because it cut prices by some $200. At the top of the line, G.M.'s Cadillac has less chrome and more of a sweeping rocket shape than the '58, is priced al most exactly the same-from $4,475 to $12,000 for the Eldorado Brougham...
...Take the argument over chrome. People said they didn't want chrome. But in a good year we loaded the cars with chrome, and they sold extremely well. In many of these areas it is as much an art as a science to design a product that will sell. The successful corporation is the one that masters the art as well as the science...