Word: chromed
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...there too much chrome? Or not enough? Are the fins too fabulous? Or just fishy? Everyone debates the case of the small car v. the big car, argues the merits of the U.S. car v. the invading import. There are gags for every occasion. At the sight of a new 1958, the sidewalk humorists are solemnly asking, "Where do you put in the nickel to make it light up and play?" To Detroit, all this is as shocking as if a Saint Bernard had bitten a lost missionary. "This," said Ford Stylist George W. Walker sadly, "is 'Hate-Autos...
...small Simca, "is that American cars are getting too complicated. They're too full of gadgets that are always going wrong. My windshield wipers kept breaking, and they practically had to tear out the dashboard to get at the things. You're getting fins and chrome, and every time that you bash a fender a little bit, the whole side of the car has to be replaced...
...particularly object to chrome and wild colors," says Alexander P. Gest Jr., president of the small Mitchel Oil Corp. in Mamaroneck, N.Y. "But the thing I can't stand is that you can't tell the present-day cars apart. They all look alike. I honestly can't tell a Plymouth from a Cadillac when they go by fast...
...Chrysler's strategy "to combat sales slump" is splashier trim and more chrome. How unrealistic can they get? What they ought to do is rip the nasty stuff off their monsters and cut prices...
Smith: That's good to hear. They've always been good under the hood. Right now it's those damn fins and all that chrome that's bothering people...