Word: chromeless
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...Long Island. The family commutes over the long hauls in a nine- passenger Hawker Siddeley jet and covers shorter distances in chartered helicopters. Lauren can be seen gliding through Manhattan in a limousine with the initials RL on the door, but he prefers to pilot his chromeless 1979 Porsche Turbo Carrera, which is custom-finished entirely in black...
...General Motors. He put the Corvair wheels in motion way back in 1952, a most unlikely time. Detroit then was riding a crest of chrome, and it looked as if anyone who bucked the trend to bigness would get honked right out of the industry. Henry Kaiser's chromeless little Henry J. was a flop. Romney's Ramblers were losing money. Just a few years before, Chevy had started to tool for a compact model, the Cadet, then decided that the market was too small, and scrapped it. But Cole, at that time Chevy's chief engineer...
Sleek, solid-colored and almost chromeless, the new cars held few surprises-but some bonuses-for Mercedes fans. The lower-priced 180 models ($3,300 to $3,567 in New York) and the luxurious 300 SL Roadster ($10,978) were basically unchanged. But Mercedes' new 220 series of six-cylinder sedans, the most popular in the line, appeared in a sleeker new version, with a redesigned engine that boosts power output to a top of 134 h.p. The medium-priced 220 ($4,767 with fuel injection) has a somewhat lower, slightly streamlined body that keeps the unmistakable Mercedes look...
Whatever psychological forces are at work, the trend ever since 1946 has been to longer, wider, more futuristic cars-and more chrome ("jewelry" to automen). Those who bucked the trend usually rued the day. Henry Kaiser's small, chromeless Henry J. was a dismal failure. So was the drab 1954 Plymouth, which was 4 in. shorter than the year before. Sales dropped nearly 36% to only 381,000 cars a year. A year later Plymouth rolled out the longest (204 in.) car among the low-priced three and promptly boosted sales back up to 647,000 cars...
Many of the cars were scooped up by dealers anxious to cash in on the sudden rise in the popularity of small foreign cars, whose chromeless lines are a far cry from Detroit's behemoths. But retail sales also zipped along at supermarket speed. Jaguar sold its entire yearly production of 2,100 of its new XK 150 ($5,000) and the six-month production of its Mark VIII sedan, decided on the spot that it will be able to sell 12,000 cars in the U.S. next year instead of the projected 7,500. West Germany...