Word: chromes
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When Chrysler Corp. went through its last big model change two years ago, the company thought it had its finger firmly on the public pulse. Corporation surveys showed that customers wanted shorter, easier-to-maneuver cars with less chrome and plenty of interior height so nobody mashed his hat. The result: Chrysler sales plummeted nearly 50% as the great U.S. car buyer turned to the longest, slinkiest cars he could find. Last week, taking no chances on 1955, Chrysler President Lester L. ("Tex") Colbert showed newsmen a 1955 line that is as long and low as anything on the road...
Fronia plunged into publishing with her usual gusto, dividing her time between bank and paper. She brightened up Ironton's Center Street by converting one of her buildings into a Courier plant, with a shiny new chrome-and-glass façade. Circulation of the paper grew to 7,576, not far behind its afternoon rival, the 28-year-old Ironton Tribune (circ. 9,280). But Publisher Sexton proved to be an erratic newswoman. She ran through a series of editors, handed down unpredictable edicts that made the Courier an erratic paper, e.g., no local news on Page...
...Monsters Gog (Ivan Tors; United Artists) is a tidy, legless little robot with five arms, a beer-barrel belly, and a head like a chrome-plated grapefruit with a gleaming red aerial on top. Gog is married-or something-to another robot named Magog, and they both work in a highly secret space-research institute, hidden somewhere underneath the great American desert, which Herbert Marshall runs for the Government...
...rathskeller of Milwaukee's Jos. Schlitz Brewing Co., a Koda-chrome-Color movie had its premiere last fortnight. The cast included Commerce Secretary Sinclair Weeks, Commentator Robert Trout, and a score of Negro actors. The movie's title: The Secret of Selling the Negro...
...competitive spirit and . . . the physical resources to establish America as an important figure in the racing world. It could have been done in no other way. Detroit, having spent 20 years meeting the public's demand for soggy sponge springing, mush-o-matic drive and steering, and cumbersome chrome bathtub exteriors, is disinclined to risk the reputations of its unwieldy boulevard barges in competition (cheers to Lincoln and similar exceptions...