Word: chromes
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...Helps Business." Who will buy the compacts? Detroit, which prides itself on having market surveys to answer almost any sales question, this time is stumped. Buyers have been unpredictable and have shown a notable disregard of polls telling them what they should like, especially that they liked bigger, chrome-decorated cars. Detroit guesses that the compacts will appeal particularly to people on tight budgets. But it is not certain, since consumers no longer buy cars to match their pocketbooks. Most buyers of the low-cost foreign cars and of the Rambler and Lark come from higher-income brackets...
...This Is It." Perhaps the most remarkable thing about the Corvair is the way Cole designed it and sold the idea to General Motors. He put the Corvair wheels in motion way back in 1952, a most unlikely time. Detroit then was riding a crest of chrome, and it looked as if anyone who bucked the trend to bigness would get honked right out of the industry. Henry Kaiser's chromeless little Henry J. was a flop. Romney's Ramblers were losing money. Just a few years before, Chevy had started to tool for a compact model...
...about 100,000 air miles a year. He has won their respect and hearty backing by listening to their problems, trying to correct one of their big complaints-poor assembly-line workmanship. He likes to inspect the Chevies in showrooms and on the lots, peers under hoods, checks the chrome, looks hard for water leaks. On occasion, he has flown in a team of engineers from Detroit to replace all faulty parts. Time and again, dealers give him their highest possible accolade; they bubble that "when Ed Cole talks to you, he makes you feel like you're talking...
...supersalesman or financial whiz. He came up as an oldtime, dirty-fingernail mechanic, who still loves to tinker under an open hood. Realizing that S.P. could not battle model-for-model against the Big Three, he put all his mechanical skill into a single car -the compact, chrome-clean, low-priced (from $1,925) Lark. The results: S.P. has produced 126,000 Lark '59s (v. 50,000 Studebakers of all kinds a year ago), lifted first-half sales to $210 million (v. $71 million), earned $12 million (v. a first-half '58 loss of $13 million...
...weekend familiarity with burnt sienna and chrome yellow, Sunday Painter Dwight Eisenhower is an uneasy critic of other people's artistic output-especially when it includes political undertones. Last week at the presidential press conference, Maine Newshen May Craig asked Ike's opinion of the art section of the American National Exhibition in Moscow, which is, somewhat belatedly, being scrutinized by the House Committee on Un-American Activities (34 of the 67 artists represented, the committee charged, "have records of affiliations with Communist fronts and causes"). Ike's answer was rough going...