Word: chromes
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...same questionnaire, however, each man was asked what kind of car his neighbor wanted. Unfailingly, he reported that the man next door panted for a garish, lavish, multicolored hunk of chrome. The company declared large dividends by producing a car for the neighbor...
...basis of this study, the Iranian government hopes to persuade private enterprise to help finance port installations, mining of coal and chrome, and agricultural projects. "A very conservative guess" of the sum involved for the planning: up to $100 million...
WHEN Detroit launched its 1958 models last November, TIME told of the hoopla and hope that attended their introduction in a cover story on Ford Vice President and Style Chief George William Walker, whose smile was as brightly gleaming as the chrome on his cars. But by May. when sales and production turned increasingly sour, so did the faces in Detroit as chronicled in a second cover on the industry's Big Three. With a clink of tools and a clash of cymbals this week, the production lines start up for 1959's new models-cars whose appeal...
...Detroit was through alibiing for '58. It knew all the reasons by heart: the recession, the loss of car prestige (and keeping up with the Joneses in other ways), high prices, too much chrome, those foreign cars, lack of salesmanship...
...Restyling is widespread (at a total cost of $750 million). Main points: The fins win; they stay, flaring upward and outward. Chrome will be a little less glittering, and hung on cars stretching wider, lower and longer than any before. ¶ The horsepower race is apparently over; increases will be generally small. ¶ That much talked about "Detroit small car?" At least a year away, though there may be a push on six-cylinder economy models...