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Word: chromes (lookup in dictionary) (lookup stats)
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...20th floor of Manhattan's slick Coliseum Tower one bleak, humid afternoon last week, a flock of paunchy, proud fathers-to-be tried to conceal their expectancy behind a normal day's office routine. Sympathetic friends sat heavily in blue-flowered armchairs or toured a chrome-polished kitchen, which, their uneasy host boasted, was "bigger than General Sarnoff's." Then at 3 p.m. the baby was born. The baby: New York area's newest stations-WNTA A.M. and P.M., and WNTA-TV (Channel...

Author: /time Magazine | Title: Television: New Voice on Channel 13 | 5/19/1958 | See Source »

General Development has lined up several hedges against a slump in Florida land sales: a new chemical process to plate chrome directly onto aluminum, and a private utility system that sells water to its housing developments. But the Mackles do not worry about a slowdown in housing. Says Frank Mackle: "Anyone can sell when the housing market is good. But when the market gets tough and choosy, we can really go to town because we can undersell the competition...

Author: /time Magazine | Title: HOUSING: New Boom in Florida | 5/19/1958 | See Source »

This year's best seller among higher-priced cars is what the trade calls "the jewelry-box special"-Oldsmobile, with more chrome (44 Ibs.) than any other car in history. Now fourth, it is pushing Plymouth for third place. Among the low-priced three, the fancy Chevrolet Impala and Ford Fairlane 500 outsell less chromy models by three to one. On Ford's custom line, there is a decorative gold-anodized-aluminum strip (along with an armrest and cigarette lighter) that costs $20 extra; 76% of Ford's customers demand it on their cars. Says Ford Stylist...

Author: /time Magazine | Title: AUTOS: On the Slow Road | 5/12/1958 | See Source »

Love That Chrome. Despite all the yowling about chrome and size, the experts scoff at the notion that Detroit's problem-or even a major part of it-is a mere matter of style. "This industry grew because we have made it our business to find out what people want," says a G.M. economist, noting that his company surveys 2,000,000 potential buyers each year. They are dissected for their likes and dislikes, like frogs in a laboratory. Thousands of lengthy questionnaires are sent out; microphones are hidden in new cars in showrooms to catch comments; salesmen carry...

Author: /time Magazine | Title: AUTOS: On the Slow Road | 5/12/1958 | See Source »

Whatever psychological forces are at work, the trend ever since 1946 has been to longer, wider, more futuristic cars-and more chrome ("jewelry" to automen). Those who bucked the trend usually rued the day. Henry Kaiser's small, chromeless Henry J. was a dismal failure. So was the drab 1954 Plymouth, which was 4 in. shorter than the year before. Sales dropped nearly 36% to only 381,000 cars a year. A year later Plymouth rolled out the longest (204 in.) car among the low-priced three and promptly boosted sales back up to 647,000 cars...

Author: /time Magazine | Title: AUTOS: On the Slow Road | 5/12/1958 | See Source »

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