Word: chromium
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Noteworthy in International Music Hall is the use of modern industrial materials with which Donald Deskey has always been potent. Out of Bakelite, chromium-plated steel, pyroxalin, aluminum, linoleum, he proposes to create "an effect of splendor and magnificence...
Cheap, strong shoes stamped "Made in Czechoslovakia" have made blunt, ruthless Thomas Bat'a famed as the "Ford of Footwear" (TIME, Oct. 8, 1928). A few years ago he was opening modernistic shoe shops gaudy with chromium in such strange places as Jerusalem. Last week Thomas Bat'a sat down and dictated a rebuke to himself, published it next day in his newspapers...
...providing the utmost in comfort and artistic arrangement, as well as providing ideal acoustic conditions for talking pictures. The outside is built in the modernistic style with graduated lines and sweeping length of contour, while the inside is furnished in a truly oriental manner, with lavish furnishings and chromium-plated fixtures...
...Speaker Garner, calling at the White House, noticed some new chromium door knobs at the entrance to the executive offices. Said he to a White House policeman: "Why, those are the same kind of handles they have on caskets. Is anyone expecting a funeral around here-say, about March...
...Heckscher, Mr. Heckscher's son G. Maurice and 16 other men, charging they had run his companies illegally during his "absence." Last week silent Mr. Heckscher was no longer silent, brought a $250,000 suit against Promoter Bob on grounds of fraudulent representations made in connection with Consolidated Chromium Corp. Whereupon Mr. Bob went to court, said the Heckscher complaint contained much that was "vexatious, scandalous and irrelevant," should be rewritten...