Word: chromiumed
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...both designed by Chrysler and hand-built by Italian Bodymaker Ghia. The DeSoto is much like Chrysler's D'Elegance coupé, also hand built by Italy's Ghia, which was first shown last year-a simple, squarish grille, sweeping lines, and not too much cluttering chromium trim. But the Dodge is a brand-new car. Designed as a two-place sports car, it hugs the road like a lizard, features four headlights and a horizontal, propellerlike rub rail sweeping entirely around the car. Chrysler has no idea of mass-producing its new cars...
When the Korean war set off a surge of inflation, few commodity prices shot up faster than those of such critical metals as tin, chromium and copper. In the shake-out that started in commodities almost a year ago (TIME, Oct. 20), the overpriced metals began losing some of their altitude. Last week, in the wake of the Korean truce, they were dropping again. Lead and zinc were selling near their June 1950 levels; tin had fallen 35.8% below its February high of $1.21½ a Ib.; chromite ore was down 42.6% to $56 a ton and still falling...
Near the Princeton laboratory of Radio Corp. of America flows the New Jersey Turnpike, like a river of roaring chromium. It is carefully engineered, free of intersections, obstructions or distractions. It should be supersafe-but it is not. Ever since the turnpike was opened, it has been the scene of some spectacular crashes. Its very perfection can hypnotize drivers. Some of them speed half-conscious at 60 m.p.h., drifting dreamily off the gentle curves, or smashing into cars that have slowed down a little...
...which the whole family could ride for thousands of miles in comfort. Sports-car fans scornfully dubbed such cars "jelly molds." Even non-sportsmen have more recently viewed them with alarm. Complained the Automobile Safety Association's President Arthur Stevens: the U.S. driver is "submerged down behind a chromium-draped engine hood, wide, slush-holding fenders, and a sloping, glass, mud-gathering shelf called a windshield, that at times even a Mixmaster couldn't clean." The American Automobile Association, noting the high costs of repairs, scored automakers for designs that "make it more necessary than ever before...
...geodesic: a two-room Queens apartment with bath and kitchenette such as might have served a young couple beginning married life modestly in 1912. The living room is furnished in a combination of advanced geometric shapes and Chinese prints; there are some books, a head of Bucky sculptured in chromium, and a photograph of his beautiful daughter, Allegra. Mrs. Fuller, as befits the wife of a man concerned almost exclusively with the future, is apt to murmur "How nice, darling," in answer to almost any revelation from her husband. Once when he was deep in numerology, he conducted a marital...