Word: chronograph
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Dates: during 2000-2009
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...Aquatimer Chronograph Edition Galápagos Islands ($6,500, iwc.com...
...brand has veered toward the staid side of traditional. Keen to shed that reputation, Concord has taken a bold step, discontinuing production of every one of its many models, eschewing quartz and focusing all its efforts on the launch of the C1, a high-tech 44-mm chronograph with a 53-piece case. Says Concord's U.S. president, Alex Grinberg: "With the introduction of the C1, this is really what we stand for and what our true identity is. It's about being unexpected, modern and innovative." The C1's price, starting at $9,400, is a jump above...
Designer Marco Mavilla has tapped into '80s style with a timely idea: an acrylic and stainless chronograph that's half the weight of the real thing--and a fraction of the price. ToyWatch's Chronograph Sport ($225), left, comes in several colors and is one of four styles, all of which run with Citizen movement. Madonna has already clocked this trend...
...YORK CITY Ad campaigns featuring NASCAR's Jeff Gordon have increased sales of TAG Heuer's Carrera Automatic Chronograph ($2,295); it's been on back order for months...