Word: chrysler
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Dates: during 1920-1929
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Dodge Bros, is extending its plants to permit a 50% increase in production, to 1,500 cars a day. Hudson goes even further, planning a 100% increase, to 2,000 cars a day. Similarly, output capacity per day is being arranged by Buick for 750 cars, by Chrysler for 800 to 1,000, by Willys-Overland for 1,100, and by Chevrolet for 2,200. These of course are maximum figures. Yet estimates of 1926 car production call for a 40% increase over 1925 for these six popular makers, as follows...
Ever since Walter P. Chrysler took over the dilapidated Maxwell Motor Co. and, after rechristening it with his own name, made of it the sensational motor producer of the past two seasons, his opinions on the whole motor industry are taken very seriously indeed, in and out of the trade...
...Chrysler is giving some of his erstwhile competitors gooseflesh by declaring that the next two years will see the most revolutionary changes in the entire history of the motor business. According to Mr. Chrysler, the whole swing will be toward lighter cars; and oversize, over-weight motors are doomed to extinction. Even the most luxurious cars must, he predicts, obey this trend. Yet the car of the future will be more luxurious as well as lighter than those of the present...
...second factor is going to be increased speed. The coming car of exclusive character, Chrysler declares, will have 100 horsepower and be able to attain speeds up to 90 miles an hour for sustained intervals without overheating. Combined with this increased speed will be greater riding comfort...
...Chrysler Corporation's insurance is to be handled by the Palmetto Fire Insurance Co. of Sumter, S. C. If it were split up among other companies, much of their present opposition would probably disappear...