Word: chrysler
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Dates: during 1950-1959
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Power & Push. Whatever happens to the rest of the industry, 1957 cannot help being a fine year for Chrysler, which has recaptured its 20% share of the market in the first quarter and looks for even bigger gains ahead. With output up 48%, the company fully expects to make more money in the first quarter of 1957 than in all of 1956. Chief reason for Chrysler's comeback: the styling, epitomized by flashy tail fins, which makes its 1957 line the most rakish on the road. At Chrysler nowadays, nothing is too good for the man responsible: handsome, silver...
Michigan-born Virgil Exner sketched autos in school when he should have been studying Latin, went on to Notre Dame to study art and design. After stints as chief stylist for G.M.'s Pontiac division, and chief styling engineer for Studebaker (at the age of 29), he joined Chrysler at a time when President K. T. Keller, who once snorted at postwar advances as "the Jell-O school of design," was holding fast to Chrysler's ultraconservative styling. Under new President Lester Lum Colbert, Exner set about modernizing Chrysler's line, put the company back...
Romney, in turn, scotched reports that Wolfson wants A.M.C. to drop its big-car lines, sell off its Rambler line to Chrysler. Instead, he emphasized, A.M.C. will go ahead with tooling and bring out a complete line of new designs for 1958. In addition, A.M.C. will "pursue a dynamic program of acquisition and further diversification," with the help of Wolfson, an expert in acquisitions...
...demand were operating all over. Some industries, such as agriculture-equipment and auto-parts manufacturers, were stepping up production. The steel industry was down to 92.7% of capacity as shipments exceeded new orders, and customers continued to live off inventories. Automakers were still increasing production. Led by Ford and Chrysler, production last week rose to 141,324 cars -10,117 units higher than the same week...
...Prudential. Almost anyone, big businessman or little, farmer or factory hand, can qualify for a Prudential loan or mortgage. At the top of the Pru's list of borrowers is a Who's Who of U.S. industry: International Business Machines (some $550 million since 1936), General Motors, Chrysler Corp., Union Carbide & Carbon Corp., International Harvester, Goodyear Tire & Rubber...