Word: chrysler
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Dates: during 1950-1959
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January and February production figures for the auto industry, released in Detroit last week, solidly documented the comeback of Chrysler Corp. and the slump in General Motors. Jubilant Chrysler announced that Plymouth was now back in third place, which it lost to Buick in 1954. For the first two months of 1957, Plymouth turned out 128,228 cars as against 100,274 Buicks. For Chrysler President Lester Lum ("Tex") Colbert, that was only part of the good news. Every car in the Chrysler line showed substantial production gains. Overall Chrysler car output in February was up 63% over...
...base and one of the nation's best markets. Last year its January sales were close to the nationwide percentage. In January this year G.M. accounted for only 37% of Wayne County sales v. 53% in January 1956; Ford shot up to 38% v. 28% last year; and Chrysler rose...
...still scared by congressional investigations and antitrust threats, was purposely holding down production, few in the auto industry accepted that theory. The plain fact was that G.M.'s conservatively styled new models had not caught the fancy of the public as the more radical styling of Ford and Chrysler had. For this reason, automen thought that G.M. was probably gearing its production a bit closer to sales than either Ford or Chrysler. On the other hand, Ford's and Chrysler's models were selling so well that both were stepping up production to build up dealers...
...failed to materialize last year. Auto manufacturers confidently produced an estimated 578,370 cars in February, 23,000 above last year's rate, and intend to continue high production into March. Though General Motors' sales are lagging and Chevrolet production is being cut this week, Ford and Chrysler are happily filling the gap, using heavy overtime to boost production. (Chrysler has already shipped 10,390 Imperials for 1957, more than all it sold of the 1956 model.) This year so far auto manufacturers are keeping inventories firmly under control so that even if a warm-weather upsurge fails...
...last week for producers to roll out a 1957 record of more than 148,000 new cars, up about 16% from the same week last year. Ward's Reports said Detroit production will ride at a near record for the first quarter largely because sales-happy Ford and Chrysler will push output 30% ahead of last year. On the other hand, motormakers are paring their stockpiles of steel, aluminum, glass, rubber and paint to normal minimums. Their steel-buying has fallen below their production ever since last July, is now down to a 20-to 30-day supply...