Word: chrysler
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Dates: during 1960-1969
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Last week the automakers reported that in August new-car sales totaled 635,101 autos, a 22.8% increase over August 1967 and 4.2% ahead of the all-time record August of 1965. Chrysler led the way, with a sales rise of 35% over the same month last year. But big gains were also made by General Motors (26.8%), American Motors (27%) and Ford (8.9%). All told, it was the fourth record month in a row, and sales are now running at an annual rate of 10 million cars...
Price Scare. The industry is understandably jubilant. At a time of year when they are often backing down, automen are happily revising earlier forecasts upward. Chrysler President Virgil Boyd, in one of the year's more conservative estimates, predicts that 9.3 million car sales are pretty much a certainty. That might very well push 1968 over 1965, when the total sales, including 575,000 imports, added up to a record 9,313,912 cars...
Fast, Period. Customers who do hold off until next year can expect evolutionary, rather than revolutionary, changes. Following the pattern of Chrysler, first of the Big Three to display its 1969s (TIME, Aug. 30), Ford and G.M. will offer minor styling changes on most models, major restyling on only a few. At Ford, the major work has been done on the full-size cars, including the LTD, which will be wider and lower, boast such features as a "flight cockpit" instrument array, a short rear deck and the long hood that is fast becoming a Detroit cliche. Mustang...
Most top executives who switch to new companies agree with Robert Anderson, a 22-year Chrysler veteran who became president of North American Rockwell's commercial-products division last February. He calls his move "more a question of opportunity than of money." Opportunity, of course, usually beckons most strongly to those who consider themselves stymied in No. 2 jobs. A notable example is Litton Industries. With Chairman Charles B. ("Tex") Thornton, 55, and President Roy Ash, 49, showing no signs of yielding control, Litton has spawned a host of chief executives for other companies, including such "Lidos" (for Litton...
Townsend engineered Chrysler's comeback by combining novel marketing techniques with stability in product lines. An innovation, company-owned dealerships where there were none before, has paid off handsomely. Chrysler now has 512 dealers either leased or controlled by the company, and they account for some 27% of sales. Another innovation, the offer of a five-year or 50,000-mile warranty to customers, turned out to be one of the cleverest gimmicks in auto history. Insurance premiums to cover costs of repairs are, of course, included in the price that the buyer pays...