Word: chrysler
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Dates: during 1970-1979
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...than no output at all." Chrysler President Virgil Boyd adds that "one of the biggest problems is Monday absenteeism?the fellow who works two weeks and decides to take a long weekend." Detroit's worst lemons are usually found among cars built on a Monday because they are often put together by inexperienced substitute workers and veterans nursing hangovers...
...sale. Next day, J. Leland ("Lee") Atwood, North American's president for 22 years, stepped down. The vacancy will not be filled. Instead, Chairman Willard F. Rockwell Jr. will take over as chief executive officer and leave aerospace operations in the hands of Robert Anderson, who came from Chrysler as executive vice president two years...
...Most of the two companies' engines are "dual-purpose" -that is, their high-performance cars are powered by souped-up versions of the family car engine that uses regular gasoline. With a few changes, the high-performance engine can be modified to run on lead-free gas. But Chrysler, alone of the big three, maintains that "an engine tailored for low-octane, lead-free fuel would result in both performance and economy losses below what can be expected from today's vehicles...
...Chrysler's concern is understandable. Some of its most powerful engines have compression ratios so high that they cannot be adapted to lower-octane gasoline, and all but its three smaller engines could no longer be used. If the switch to lead-free gasoline is made, Chrysler will not be the biggest loser. Times might well be tougher for the Ethyl Corp., the largest producer of lead additives. Last week its stock sank to a low of 15, down from its 1968 high...
...moment, Ford, Chrysler and American Motors give no sign of drastically revising their advertising. Yet the sober values of Middle America are rapidly replacing the often giddy priorities that characterized the nation's buying -and selling-habits over the last decade. As the consumer becomes increasingly cost-conscious, a rising stress on value in auto advertising is almost a certainty...