Word: chrysler
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Dates: during 1970-1979
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...being introduced to do battle with the smaller, zippier imports, such as the Honda Civic and Volkswagen Rabbit, whose sales are booming. GM's current entry in this field, the trim little Chevette (base price: $3,225, v. $3,499 for a Rabbit), was introduced in 1975, but Chrysler now plans to follow with the country's first front-wheel-drive subcompacts, the Dodge Omni and Plymouth Horizon. Ford, too, will offer a front-wheel-drive subcompact, the Fiesta, though the car will be built by Ford subsidiaries in Europe and shipped to the U.S. American Motors...
...sales-is the market for mid-size vehicles. This broad bracket, embracing compacts (such as Chevrolet's Nova and Buick's Skylark) as well as intermediates (Chevrolet's Chevelle, Ford's LTD II) and what the industry chooses to call luxury small intermediates (Chrysler's Le Baron and Diplomat), is accounting for 54% of all U.S. auto sales this year. By contrast, the traditional standard or full-size cars now account for less than 27% of all auto sales, luxury models under...
Without Evidence. But Chrysler grumped that Adams' decision would "force the American people to pay triple the cost for a second-best safety system." It charged that Adams "ignored his own agency's data, which show that present seat belts will save 50% more lives than air bags"-assuming, of course, that seat belts are consistently used. American Motors said the ruling was made "without clear evidence of [the bags'] lifesaving effectiveness over present belt systems [and] is a multi-billion-dollar gamble with consumers' money...
...cker made frequent visits to the shop floor to argue corporate strategy with workers. Says he: "We have had, sometimes, very interesting and fierce and passionate discussions." He overcame worker objections to manufacturing in the U.S. by swinging deals to supply made-in-Germany engines to other manufacturers-including Chrysler and American Motors. He also promised to retool and expand the Emden plant, which was making only Rabbits for export to the U.S., to turn out other cars as well. Schmücker continued Leiding's policy of paying workers as much as $6,000, tax free, to quit...
Recapturing Volkswagen's former lead in the U.S. import market may be a more difficult proposition. The Rabbit faces plenty of subcompact competition-not only from other imports but also from new small cars to be brought out soon by Chrysler and American Motors. Some, ironically, will be powered by VW engines. One selling point for the Rabbits that will be made in Volkswagen's Pennsylvania plant: about 20% will be equipped with lightweight, fuel-stingy diesel engines, the first large-scale introduction of diesels to the American market...