Word: chrysler
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Dates: during 1970-1979
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...sales upswing has pulled thousands of cars out of the vast Michigan State Fair grounds outside Detroit, which until recently was covered bumper to bumper by part of Chrysler's stock of unsold cars. Chrysler's backlog has dropped from 350,000 to 300,000. Some models have been in especially heavy demand. Orders for Ford's sporty German-built Capri, which lists at a basic $3,566 and carries a $500 factory rebate, have been so great that dealers are scouting round the U.S. to find cars and are warning buyers that they may have...
Detroit has been fighting a losing battle for a decade against the safety and pollution regulations. According to estimates by GM, Ford and Chrysler, the cost of meeting these standards has already added between $499 and $600 to the price of a car. (The Bureau of Labor Statistics, however, puts the cost at $415.) Company representatives are pressing Congress for a five-year delay in the stiff Government pollution-control standards now scheduled to take effect in 1977. The automakers contend that, instead of being forced to spend money on devices that reduce emissions, they should be allowed to develop...
Even after the economy recovers, efforts by Government to restrain gasoline use are bound to hurt the carmakers. There is a strong possibility that Detroit will not soon again match the average annual 3.8% increase in new-car sales that it posted over the past decade. Says Chrysler's Lynn Townsend: "I think to some extent we will see a shrinking of desire for some of the things we always wanted-those two cars per family, two color-television sets and lots of other things. We certainly as a people cannot continue piling luxury upon luxury. There...
...Chrysler produces two compacts, the Plymouth Duster and Dodge Dart. Says Townsend: "We have been reducing the number of models we make and increasing the commonality of parts." Chrysler once used up to 60 different window regulators in its cars; now the number is down to five. According to Chrysler President John Riccardo, "The new program means longer production runs for each model and fewer parts to stock in plants and dealerships...
...Conner Avenue when Labor Secretary Peter Brennan stopped by for a recent visit. To his consternation, he was greeted with a storm of catcalls. "You promised us jobs," one man shouted. "You shouldn't come around here and smile at us. We're mad!" Added a furloughed Chrysler employee: "They ought...