Word: chrysler
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Dates: during 1970-1979
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...companies are lavishly promoting their rebate programs. Chrysler, which is saddled with the heaviest backlog of unsold cars and was first to begin offering rebates, is spending one-fourth of its $50 million annual ad budget on a series of video spots featuring TV Pitchman Joe Garagiola in a carnival setting urging viewers to hurry, hurry, hurry to their nearest dealer. Lincoln-Mercury commercials have Green Bay Packer Coach Bart Starr sincerely touting Ford's $200 to $500 giveaways. Dealers round the country are jumping in with their own brands of salesmanship and showmanship-some of them bizarre...
...sights more dramatically mirrored the alarming slump in the nation's most important industry in recent months than the seemingly endless rows of spanking new unsold Chrysler cars cramming Detroit's huge Michigan State Fairgrounds. Then, two weeks ago, in a desperate move to boost sales, Chrysler began temporarily offering cash rebates to buyers of its new models-and set the stage for what amounts to one of Detroit's rare full-dress fire sales. Within a week, Ford rolled out a rebate plan of its own, and now the industry's giant, General Motors...
...Chrysler was the only company to start its plan early enough to have an appreciable effect on the midmonth sales total. It posted sales of 23,608 cars, up 90% from the horrendous decline in the first ten days of January- but still 8% down from the same period last year. Says Chrysler Sales Chief Robert McCurry: "It's like the old days, when new car introductions made people excited and enthusiastic...
...Skyhawk will receive $500. Ford is offering $200 on small economy cars such as the Pinto and $500 on small luxury cars such as the Mustang II Ghia. American Motors will pay rebates of $200 on Hornet compacts and Gremlins and up to $600 on certain Matador models. Chrysler will pay rebates of up to $300 on big as well as small cars, but the models eligible for refunds change every few days. In addition, Chrysler is offering an extra bonus of $100 to customers who trade in certain designated models. Chrysler's program ends...
...entire series of lightweight, economical cars designed on similar lines. A.M.C.'s think-small strategy has served the company well in the past. Its 15% sales decline last year was considerably less painful than the ones suffered by the Big Three: GM (down 27%), Ford (17%) and Chrysler (21%). While luxury cars held their own, middle-size cars did poorly, and the economy segment of the market in which A.M.C. has specialized grew from 43% to 45.3% of total sales. Thus the Pacer, A.M.C. President William Luneburg believes, "is something that will get people looking at cars again...