Word: chrysler
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Dates: during 1970-1979
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...lead induna, or head man, resplendent in hyena tails and impala, monkey and civet skins, carried an Instamatic. Alongside the bare-breasted girls singing for the warriors were some in Maidenform bras. When the newly enthroned Paramount Chief left the party, it was in a new Chrysler. In most respects, however, the crowning of 23-year-old Prince Zwelithini Goodwill Ka-cyprian Bhekuzulu in the Royal Kraal at Nongoma last week was faithful to the folkways of the days when the Zulus were the largest tribe and mightiest warriors in all of Black Africa...
...latest refinements in hull and engine design, the eighth annual championship drew factory teams as formidable as those massed for the Indianapolis 500. Packing one, two and even three high-powered engines, the boats carried the brand names of Mercury (60 entries), Evinrude (17), Johnson (13) and Chrysler (8). With manufacturers investing millions a year in dozens of races, data on key factors like horsepower were guarded secrets. Admitting that engineering developments are subject to "a lot of black magic," Charles Alexander, an Evinrude vice president, explains that "we're running engines today that we didn't have...
...elbowed to the sidelines by family sedans, high-ticket luxury models and by two categories of lightweight, low-cost cars: the compacts (such as the Ford Maverick, Chevrolet Nova and American Motors Hornet) and subcompacts (such as Ford Pinto, Chevy Vega and Dodge Colt). Summarizing the change in taste, Chrysler Vice President Bob McCurry told TIME Correspondent David DeVoss: "The emphasis now is on practicality, quality and convenience, and it is the young people who are leading the parade...
Saving Less. Fully half of the rise in total retail sales is due to record buying of cars. This year more than 10.1 million U.S. and foreign cars will be sold, up 16% from strike-stalled 1970. Ford and Chrysler officers predict that next year will be equally strong...
Detroit's four automakers also applied for increases, and so far two have got them-an exemplary 2.5% for American and 4.5% for Chrysler. But after learning that General Motors, the industry price setter, had petitioned for only a 3% increase, Chrysler chiefs decided that they could really make do with the same and retreated to 3%. G.M., which based its bid on increased costs and new pollution-control and safety equipment on 1972 models, at least scaled clown its original ambitions. Shortly before the price freeze, the company planned increases of 3.9% for 1972. The .9% difference will...