Word: chrysler
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Dates: during 1980-1989
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...Brave, play off the television culture that gave them birth. Indeed, some avantgardists have made the television screen their preferred medium, like Korean-born Video Artist Nam June Paik, who amasses hundreds of video monitors in assemblages. When Byrne, driving along the Texas highways in his red 1985 Chrysler Le Baron convertible in True Stories, turns to the camera and exclaims, "Radio reception is great here!" his excitement is real. Anyone born after 1950 understands the synergy between rock 'n' roll, a radio and the open road...
...enlivens the movie with her periodic appearances as the Lying Woman. "Two weeks later, he would make some comment about who said what, some tiny detail. He doesn't miss anything." On screen, as True Stories' Narrator chatting to the camera or wandering through the action in a red Chrysler convertible, there is something both warming and ominous about him. The voice, maybe: flat, arrhythmic, dispensing stream-of- consciousness folk wisdom ("Things that never had names before now are easily described. It makes conversation easy") like an old-time pharmacist handing out a Bromo. Or just his presence: decked...
Supporting the arguments of both Ford and GM, NHTSA Administrator Diane Steed said that a "higher standard would have resulted in the loss of jobs for tens of thousands of workers." Chrysler Chairman Lee Iacocca attacked the decision, calling it a "mockery of the law" and "unfair to manufacturers who have based their product plans on federal standards." Chrysler spent $4.8 billion in redesigning its cars, in part to get fuel consumption down to the mandated level. Now, notes the frustrated Iacocca, the Government is changing the rules in the middle of the game...
While the currency battles raged, Chrysler Corp. last week announced it would become the first U.S. automaker in decades to export to Western Europe. The reason: Chrysler feels that at the current exchange rates, some of its autos and vans will have wide appeal despite stiff European and Japanese competition. Unlike GM and Ford, Chrysler does not have European automaking subsidiaries, whose sales could be threatened by the export push. Says Robert Lutz, a Chrysler executive vice president: "At 240 yen to the dollar we were doomed. But at 150 yen we have a shot. I see real potential...
...Chrysler will place its popular Plymouth Voyager and Dodge Caravan minivans in the showrooms of four countries: Switzerland, West Germany, the Netherlands and Belgium. The firm is considering exports of its LeBaron luxury coupe as well as of high-performance versions of the Dodge Shadow and Plymouth Sundance compacts. Chrysler hopes to sell at least 500 cars next year for starters. Says Lutz: "If we're doing 30,000 to 40,000 units a year in five years' time, that would be a proud achievement...