Word: chrysler
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Dates: during 1980-1989
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...Chrysler...
...only U.S. automaker to find romance in Italy. That country has suddenly become Detroit's most abundant wellspring of style and mystique. Chrysler signed a deal in June to boost its stake in the Maserati sports-car company from 3.5% to 15.6%, and plans to bring out a jointly produced convertible priced in the $30,000 range by fall 1987. Ford, meanwhile, is negotiating to buy a majority share of sports-car maker Alfa Romeo...
...next day the Chrysler Cup began in earnest. It is sort of an old fogy's Ryder Cup pitting the Yanks against the world. Palmer and Gene Littler were paired against Player and New Zealander Bob Charles. The course buzzed with hole-in-one fables. The P.G.A. Tour believed Palmer's feat to be unique, though Chi Chi Rodriguez claimed as many as five in six weeks. Miller Barber said, "Oh sure, I've won four or five automobiles over the years." Billy Casper was undecided whether his best was in Okinawa, where all Japan carried...
Detroit's Big Three -- General Motors, Ford and Chrysler -- clearly feel the competition. So far this year, the companies have sold a total of 4.9 million autos, a 3% decline from 1985. In the past few weeks Ford has engineered a sharp sales upturn, thanks partly to the sudden popularity of its futuristically styled Taurus and Sable vehicles. But GM has a troublesome surplus of more than 1 million unsold 1986-model cars and trucks. In a bid to shrink its swollen inventory, GM late last week postponed the roll-out of its 1987 models, from Sept...
According to insiders at Chrysler, the chairman stands a good chance of bucking the company's tradition of retiring executives at 65. With perhaps another decade of wheeling and dealing in the auto business ahead of him, Lee Iacocca might simply be enjoying himself too much to run for President...