Word: chrysler
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Dates: during 1980-1989
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Where his friend Iacocca is concerned, former United Auto Workers President Douglas Fraser is no longer surprised by such heretical outbursts of labor affection for management. "I get asked by people all the time to have Lee autograph copies of his book," says Fraser, whom Iacocca put on Chrysler's board five years ago. "Even at Solidarity House." Solidarity House is U.A.W. headquarters...
...sprawling company into shape, and saved American autoworkers' jobs by the tens of thousands. Congress had fussed. The White House had postured. Out in the Rust Belt, Iacocca proved he could make things work. His feat was by no means single-handed: the Government's $1.5 billion guarantee of Chrysler loans was essential. Still, it was like the underdog pool player in a high-stakes game who announces an impossible bank shot involving awkward, oblique angles and chancy ricochets, and then does it. All over the country, people were impressed. Gil MacDougald of Atlanta thinks Iacocca is great...
...year's Al Smith Memorial Dinner in New York, the annual gathering of the city's political Establishment, Bob Hope unwisely chose to perform after Iacocca. Iacocca was, as usual, a tough act to follow. Hope has said quite seriously that he will never again let the chairman of Chrysler Corp. precede him onto the podium...
...loops. And before long, like one of his new turbocharged cars, he revs up and zooms off, quoting himself, zigzagging between '60s idiom ("flip out," "bummer") and mild profanity, tossing away irreverent asides like empty beer cans. Hyperbole comes naturally, and repeatedly: to the analysts in Detroit, he said Chrysler's admittedly successful mini-van is "the hottest new product . . . in your lifetimes." Says Douglas Fraser: "I'm a hip shooter. I'll admit it. But Lee, Lee is a hip shooter deluxe...
...might not have produced his astounding best seller. More than the TV spots or the personal appearances, it is the galloping success of Iacocca that has made him seem something more than just another colorful mogul. Since publication last November, his book has sold more copies than Chrysler has sold cars. "From the first day," says Missie Koche, manager of a Waldenbooks in an Atlanta mall, "it's been a best seller. Everyone seems to like it, not just the business types. There must be something about it that makes it magic." Similarly, at the Harvard Book Store and Cafe...