Word: chrysler
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Dates: during 1980-1989
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...interest rates and public disenchantment have battered U.S. automakers and their products. But better times have finally arrived-and in a very big way. General Motors, the world's largest carmaker, last week reported profits of $3.7 billion for 1983, almost four times the 1982 total. Ford and Chrysler will also report handsome earnings. When all the tallying is done, Detroit's Big Three will show profits of about $6.4 billion for last year, vs. losses of $4 billion in 1980 and $1.2 billion in 1981, and a slight profit of $475 million in 1982. Only American Motors...
...ticket from Detroit Visitors to the annual auto show at New York City's Coliseum last week gazed with longing at expensive sports cars and custom-stretched limousines. But a real hit of the extravaganza was the new minivans that are now rushing onto American highways. At the Chrysler display, people bounced up and down in the driver's seat and clambered around the interior. Said Edward Thomas from Matawan, N.J., a prospective purchaser: "It's a very practical vehicle and more fashionable than a regular-size van." Car buyers around the U.S. agree. Introduced barely...
...Chrysler has orders for 100,000 of them, which is enough to keep an assembly plant in Windsor, Ont., across the river from Detroit, operating on two shifts with overtime until mid-July. The front-wheel-drive minivans combine efficient use of interior space, with room for as many as seven passengers, and easy handling. Chrysler's models, named Dodge Caravan and Plymouth Voyager, are 16.7 in. lower and 21 in. shorter than standard vans like the Dodge Ram Wagon. The smaller size and improved aerodynamics created by the minivan's lower profile pay off in fuel economy...
Minivans do not go for a miniprice. Chrysler's models start at $8,700 and run as high as $14,000. A Toyota Van Wagon equipped with an icemaker, front-and rear-seat air conditioner and twin sunroofs can cost $16,000. The average price of a new car sold in the U.S. today is close to $11,000. All the major automakers are going after this fast-growing market. Toyota will ship 40,000 of its Van Wagons to the U.S. this year, and Volkswagen expects to sell 25,000 Vanagons in America during 1984. General Motors...
...lacocca insisted that the vehicle was a sure hit, and no one was ready to argue with him. Now he claims that Chrysler's minivans "will make automotive history." Their current popularity is something of a second coming for vans. While the boxy vehicles had long been used by small businesses for deliveries, in the mid-'70s young buyers turned them into a Pop art form. They tarted them up with fanciful decor and shag-rug interiors...