Word: chrysler
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...decade career at IBM, he not only helped design a Mercedes plant in Alabama but also merged GM's information technology with its South Korean partner, Daewoo Motors. At Tata, Sage plans to cash in on outsourcing; a group of Tata engineers is already writing code for GM and Chrysler. A carpenter's grandson, Sage, 51, leaves behind more than IBM as he departs for India; he now has to sell the log cabin he built deep in the woods of Michigan...
...Chrysler is set to offer half a dozen models this year. The new two-seater, convertible PT Cruiser could recharge that once hot roadster. Like Ford, Chrysler is rolling out a new sedan and wagon. But Chrysler's new rear-wheel drive sets them apart. Chrysler is betting that consumers, who already drive rear-wheel pickups and SUVs, will appreciate the added responsiveness that is often missing in slip-resistant but tamer front-wheel-drive vehicles. "A rear-wheel-drive car is always more fun to drive," says J.D. Power's Jeff Brodoski. With 20% of its parts coming from...
...Chrysler invented the minivan, and the new fold-flat seats in its Town & Country and its Dodge Grand Caravan minivans should help the company hold off Japanese competitors. In response to those rivals, Chrysler showed impressive speed to market when it managed to redesign its minivans in just 18 months, even adding unique Stow 'N Go compartments below the seats...
...company with the most riding on its new cars is DaimlerChrysler's Chrysler Group. It has been losing money and market share, and last year's new models, including the Pacifica wagon and the sporty Crossfire, have had disappointing sales. With Toyota nipping at its heels for the No. 3 slot in the U.S. market, "the Chrysler Group is in a precarious situation," says J.D. Power's Ivers...
...comes down to product," says Dieter Zetsche, Chrysler Group's CEO. "You can't cost-cut your way to prosperity." Nor can you price-cut forever, which has been the strategy the Big Three have relied on to keep the metal moving. Consumers have always been willing to pay more for cool design and a hot car. This year, at least, Detroit will give them that opportunity. --With reporting by Joseph R. Szczesny/Detroit and Dody Tsiantar/New York