Word: chryslers
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Dates: during 1930-1939
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Trustee Morgan and his colleagues have been more conspicuously successful in their financial management of Cooper Union than it has been as an educational institution. The institution's main income comes from the site of the Chrysler Building in Manhattan, donated to the school by the Coopers. Recently Cooper Union won a suit against New York City for tax exemption on the site and building, acquired $2,500,000 in cash (back taxes it had paid) and more than $400,000 a year in additional income...
Elsewhere in the No. 1 U. S. industry, Ford depends almost entirely on its dealers' reports on consumer tastes. Chrysler's Head Statistician John Scoville spends most of his time studying registration tabulations, dealer suggestions and sales records, checks his findings with occasional direct surveys of buyer opinion. General Motors alone carries on constant customer research in the full sense of the word...
...sales, as in 1936 and 1937, Chevrolet led the pack, hotly pressed by Ford, with Plymouth third. But stable for stable, the Ford, Lincoln-Zephyr combination ran third, the Chrysler line (Plymouth, De Soto, Dodge and Chrysler) second and General Motors (Chevrolet, Pontiac. Buick, Oldsmobile. LaSalle and Cadillac) far out in front. For 1939, Henry Ford has two major bids for a return to the day when flivvers led the field: 1) a new car, the Mercury, to tap the middle-price field; 2) installation, at last, of hydraulic brakes in all models. Only other newcomer in the field...
...Chrysler. The six-cylinder Royal has been stepped up to 100 h. p., its price to $1,010. The Imperial eights ($1,198) have a new 135-h. p. motor. A "super-finish" on moving parts makes them fit to 2/1,000,000 in. Standard on the Custom job, extra on the others is the "Cruise and Climb" overdrive. Standard on all is a speedometer that sheds an approving green glow up to 30, an amber light through the 30s and 40s, a warning red over...
...Soto. In twelve models in two series, DeLuxe ($970) and Custom ($1,023), it frankly resembles the Chrysler. The motor precision is accurate to only 3/1,000,000 in. Extra: overdrive...