Word: chryslers
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Dates: during 1940-1949
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...auto chief, Ernie Kanzler, branded it "perfectly ridiculous." G.M.'s* Fisher Body division said that it has shipped a steady stream of sub-assemblies to North American for months. Murray Body is eleven weeks ahead of schedule on sub-assemblies for Douglas and Boeing. Cracked Chrysler Chief Kaufman Thuma Keller: "I think the auto industry will take care of itself." Big, burly Ford Production Boss Charles Sorensen remarked that automen had always looked upon the planemakers as "little custom tailors...
...crowding a bit, they think they could handle 12,500 additional CKDs a month. The U.S. Army is not so sure. But the commercial methods of G.M., Ford and Chrysler have such obvious advantages that new equipment for assembly lines is being stuffed in the ample interstices of the Army's Australian loadings. When enough equipment gets there, even the Army's trucks will be shipped...
...Because his doctors forbade him to take the job, Chrysler's big, tough-as-nails president, Kaufman Thuma Keller, recently had to refuse Donald Nelson's appeal to head WPB's aircraft section. But in spite of his health, K. T., besides bossing Chrysler's huge war program, is doing important odd jobs for WPB. On Nelson's desk last week was a voluminous Keller report on how to streamline the flow of raw and fabricated materials into finished planes; in the works is another Keller study on aluminum fabrication...
...renaissance is symbolic of the reversal of a trend. In 1928 the independents of the industry sold 39% of all new U.S. passenger cars and the four biggest ones-Hudson, Nash, Packard, Studebaker-earned $68,800,000. Then came the Depression plus terrific competition from General Motors, Chrysler and Ford. Result: dwindling sales and mounting losses. By 1933 they had less than 10% of the U.S. passenger-car market; the same four companies lost $9,600,000 (piled atop a $19,500,000 deficit in 1932). For most independents this was too much; they fell like a row of paper...
Main reason for this rally was higher profits. Last year Hudson, Nash, Packard and Studebaker cleared $12,900,000, highest since 1936 and 450% more than the year before (against a 4% profit increase for General Motors and Chrysler). And many of the independents may do 50 to 200% better this year than last. Long accustomed to pinch-dollar tactics, they are not frittering away this new-found cash. Some of it may be handed to long-starved stockholders, but the biggest part will be used in ways that will make them stronger companies when peace returns...