Word: chryslers
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Dates: during 1940-1949
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...this week many a dealer figured that old-fashioned salesmanship is the best answer to his dilemma. A Manhattan go-getter prettied his showroom with bunting and spring flowers, slapped a huge sign in his window: "Immediate Deliveries-BRAND NEW 1942 Hudsons." Cadillac and Chrysler dealers did likewise. And, like a lawyer with a client, many a dealer will help a customer fight it out with the ration board...
...Chrysler already has three assembly lines of olive-drab tanks moving through its tank arsenal (soon it hopes to ship a trainload of tanks a day). Guns, shells and motors are at last in mass production. General Motors, once biggest of all automakers, is already producing arms of all kinds at the rate of a billion dollars a year. Packard and Studebaker are making airplane engines; Hudson makes anti-aircraft guns; Nash is at work on engines and propellers...
Such a man too is Frank Morisette, 55, a fighting bantam who set up Chrysler's gun arsenal, cut the finishing time on anti-aircraft guns from 400 hours to 15 minutes. Morisette's standard approach to all problems is: "Let's go out and look at the goddamn thing." Such is Eddie Hunt, 50, of Chrysler's tank arsenal, who is built like an iron safe and never wore a white shirt until last year. Such is slim Roscoe Smith, the Willow Run manager, a veteran tool & diemaker, who at 50 looks...
...held after January's end. Terms: hard cash. G.M. mad? this offer to 1) prevent a wild dealer scramble for the few people authorized to buy cars under the new rationing orders; 2) keep the cars from going to illegitimate dealers; 3) keep regular dealers solvent. Chrysler, Ford, other car makers may soon announce similar schemes...
...sold in the same months last year. A bigger reason is that dealers smell sweet profits. With trade-ins down, along with new-car sales, they are satisfied not to sell unless they get their pound of coin. Consequently used-car sales volume has flopped. In Atlanta a big Chrysler-Plymouth dealer sold only 20 used cars in February, 70% below normal; the First National Bank reported used-car financing off 80%. In Texas, February sales were down 50%. Chicago's 265 big dealers have sold so few cars since Christmas that stocks last month hit 10,481 carsan...