Word: chryslers
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Dates: during 1940-1949
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Manhattan Adman Arthur W. Collins, 45, who thought up Kaleidoscope, left the New York Sun two years ago to turn his idea into a magazine. From such backers as Motor Heir Jack F. Chrysler, Tobacco Heir Angier Biddle Duke and Milwaukeean Joseph E. Uihlein Jr. (Schlitz beer), he got more than $500,000. But until he lured buxom Martha Stout away from the editorship of Hearst's Junior Bazaar, Collins had no magazine...
...Prices. Chrysler Corp.'s K. T. Keller, who had predicted yet another price rise for the auto industry when steel went up (TIME, Aug. 2), followed through. Prices of some 50 Chrysler models were raised $58 to $98, an average of almost...
...line with most automakers, General Motors Corp. last week raised all its auto prices 8% to make up for increases in pay and materials (up $80 to $1,160 on a Stylemaster Chevrolet business coupé; up $119 to $1,685 on a Buick Special 4-door sedan). And Chrysler Corp.'s K. T. Keller said that other carmakers would have to start figuring new retail price increases as a result of the steel boost. Said Keller: "When our costs go up, prices have to follow." Automobile men guessed that the price rises would average over...
This week the pressure was high against Ford Motor Co., which had not boosted wages like General Motors, Chrysler and other motormakers. Ford's 110,000 workers had voted to strike, but few United Auto Workers' officials expected that it would come to that. They expected a raise similar to the 9% increase given last week to Ford's 25,500 white-collar workers...
...Chevrolet ads, General Motors' slick Friends (1,400,000 a month) could pass as a regular picture magazine. Restyled three years ago by the Standard Oil Co. (NJ.) as a luxury magazine, The Lamp, which goes to 255,000 readers, pays up to $2,500 for articles. Chrysler's Overseas Graphic is exported (in English and Spanish) to 20,500 foreigners...