Word: chryslers
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Dates: during 1950-1959
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...semi-official news agency, the missile they will get, the Army-designed Jupiter, was again proving its bright new reputation for reliability. In a summery twilight test-firing, Jupiter blasted aloft on its tenth successful flight (out of 15 tries, only one blowup), its third flight since Chrysler Corp. started supplying birds off its regular assembly line...
...gainer from the borrowing was Detroit, which has visions of the balmiest spring selling season in years. Ford's advance orders are so big that it will boost April production 20% to 140,000 Fords, biggest April since 1955. And despite labor troubles, Chrysler surprised everyone by announcing that it was "comfortably in the black" in the first quarter...
...manufacture small cars in the U.S. for the same price, so it compromised. To cash in on the trend, it brought in cars from foreign companies in which the Big Three held big stock interests. General Motors imported the West German-made Opel and the British-made Vauxhall; Chrysler brought in the French Simca, Ford the English Prefect, Consul, Anglia. Since 1955, the Big Three have hiked imports of these foreign cars from 2,100 a year...
...their compact car, the Big Three are gambling on continued demand for bigger, flashier cars by planning 1960 models that are longer, lower and wider-with new fin treatments. G.M.'s cars will be completely done over; the Ford, Edsel and Mercury will also be completely redesigned; while Chrysler is planning changes, its main emphasis will be on new interiors...
...great advantage that the Big Three cannot match: his low break-even point. He can turn out considerably fewer cars than now and still make respectable profits. In its last fiscal year American Motors netted its $26 million profit on sales of only 169,000 units. Ford and Chrysler together, on the other hand, sold 1,429,000 cars in the first nine months of 1958-and lost $61 million between them. Romney can also count on financial backing from his Kelvinator appliance division, which he has thoroughly overhauled; Kelvinator sales are up 18.7% over last year...