Word: chryslers
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Dates: during 1950-1959
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...their own compact cars. General Motors is pressing its suppliers in hopes of getting into pilot production in May, is expected to be the first to introduce its compact car, a rear-engine job, in August or early September. Ford's economy car is scheduled for December introduction, Chrysler's for February, although both are considering bringing out their cars on a small scale in the fall to take the edge off G.M.'s lead...
...tentatively planning to call its compact car the "Invader." Both Ford and Chrysler, unknown to each other, had tentatively decided on the "Falcon." When they found this out, they had an amiable discussion; now Chrysler is thinking of giving Ford the bird and finding another name...
...wide, 108-in. wheelbase v. 17.3 ft. long, 6.4 ft. wide, 118-in. wheelbase for the standard Ford) makes it easy to handie in traffic, easy to park. The Rambler's unitized frame construction, in which body and frame are welded into a single unit (Ford, G.M. and Chrysler will also use this construction in their compact cars), eliminates most of the rattles and squeaks that often occur in other cars. With detachable front fenders and parts that are easily accessible, Rambler is easy and comparatively cheap to repair...
Ford's announcement is sure to put pressure on competitors to announce definite plans for a small car. Only the day before the Ford announcement, Chrysler President Lester ("Tex") Colbert revealed that Chrysler has already spent $40 million to develop a six-cylinder small car with a 105-110-in. wheelbase. With a slap at Chevy's rear-engine small car, Colbert said the engine in Chrysler's car will be in front, "where it belongs." But Colbert emphasized that Chrysler will not decide whether to produce its cars until "late summer," added that he would withhold...
...fiercely competitive trade with big risks, small profit margins and notoriously old-fashioned business methods, the launching of new firms is rare. Said one intrigued bystander about the Knopf-Haydn-Bessie venture: "[It is as if] the presidents of General Motors, Chrysler and Ford left their jobs to start an automobile company." Said one publishing bigwig, who lunched with Random House Boss Bennett Cerf a week ago: "When the rumor came up, Bennett's face was a real study...