Word: chryslers
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Dates: during 1950-1959
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...week to 81% of capacity, the industry predicted a steadily rising market through summer. As matters stood, Bethlehem Steel, Republic Steel, Youngstown Sheet & Tube already had the highest first-half sales and profits in history. The steelmen's best customers, Detroit's automakers, were doing even better. Chrysler's first-half profits zoomed 380% to $89.7 million as sales jumped 44% to $2 billion; Ford totaled earnings of $171 million on record first-half sales of $3 billion. Even giant General Motors did not fare too badly: earnings slipped 4% to $481 million, but sales climbed...
...company, to make sure that it does not miss igsS's style parade, as it did this year. Since both Buick and Oldsmobile had completely new bodies in 1957, they were slated for only a minor touch-up in 1958. But the competition from Ford's and Chrysler's low-and medium-priced designs has been so rugged that G.M. put on a crash redesign program, has revamped both cars completely. The General Motors line...
CHEVROLET will be 5 in. longer, 3 in. lower (but still 1.5 in. higher than Chrysler's 1957 Plymouth), will get a new body and frame, a smoother-riding rear suspension and a bigger engine. One big styling change: new heavy tail fins, which jut out at a 45° angle...
...Chrysler & Ford. Chrysler, which made its big change last year and won back a 20% share of the market, will only freshen its fins, wait until 1960 for a major styling change, figuring that 1957's radical styling changes will keep it right up with the pack. Beyond higher horsepower, revised grilles and molding sweeps, all models from Plymouth through Imperial will be virtually unchanged, allowing the company to concentrate on higher production, better distribution and quality control to eliminate the one serious complaint of 1957: lack of structural rigidity, which engineers hope to solve by strengthening the frame...
...highest-priced Lincoln, which will be set apart by different trim, quality gadgets such as a retractable back-up light. Ford hopes to make Lincoln 1958's handsomest auto. In any case, it will certainly be the largest-229 in. in overall length, 3 in. longer than Chrysler's Imperial, and 9 in. longer than G.M.'s competing Cadillac...