Word: chryslers
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...Chrysler's performance last month was weak compared to that of the competition, as Toyota, Honda, Volkswagen and Ford Motor Co. all posted healthy sales increases, thanks to the Cash for Clunkers program, which boosted industry-wide sales to the highest level in more than a year. (See the most exciting cars...
...Chrysler, however, appears to have had insufficient inventory in stock at dealers to take advantage of the surge in new-car shoppers, says Jessica Caldwell, an analyst for Edmunds.com. "Chrysler's lack of small cars also hurt," she adds, nodding to the Clunker-program buyers' strong preference for fuel-efficient vehicles. Even struggling General Motors Corp., which also closed its factories after filing for bankruptcy and saw total sales drop year over year, reported a sales increase of 30% in August, when measured against the previous month. Overall, Chrysler sales were up a meager 5% compared with July and dropped...
Adding insult to injury, Chrysler finished a distant sixth place in overall sales for the month, behind even the younger South Korean brands, Hyundai and Kia, which don't report their sales figure jointly, even though they are owned by the same company. When combined, the two Korean brands sold more than 100,000 vehicles in August, finishing ahead of Chrysler in monthly sales for the first time. (See the 50 worst cars of all time...
...Chrysler executives insist that their numbers were not as bad as they appear. "Chrysler Group's large-car, minivan, crossover and truck segments all posted increases in retail sales in August," says Steven Beahm, vice president of sales operations, adding that Chrysler now has a 28-day supply of vehicles on dealer lots, the lowest figure in decades. Beahm also notes that Chrysler's truck, van and Jeep sales have been relatively stable. Of course, that's a far cry from what's needed most right now - sales growth. And new products designed with help from Fiat won't arrive...
...consider purchasing an American vehicle, they don't view American cars equally. While the number of new-car buyers willing to consider a Ford has increased 17% and consideration of GM models has increased 6% - despite the company's bankruptcy - the number of shoppers willing to consider a Chrysler has dropped...