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Ralph Gilles is showing off his Chrysler 300C, and as he points out details like chrome accents on the door trim, he insists that he has just one complaint: "It doesn't come with dubs." In hip-hop car lingo, dubs are oversize, 20-in. wheels. And Gilles is a big-wheel guy. An amateur racer, he hits the track on weekends with his 10-cylinder Dodge Viper--a nerve-racking hobby for his wife, the mother of his two young kids. As soon as he got his 300C for street use, he supersized it with black dubs. "It looks...

Author: /time Magazine | Title: Chrysler's Bling King | 8/16/2004 | See Source »

...sedan, which went on sale in the spring, is the hottest iron out of Chrysler in a generation. Beefy, brash, styled like a gangstermobile, it is resonating with urban hipsters, popping up in music videos and car-makeover magazines, tricked out with big wheels, lowered suspensions and interiors with mini-bars and reclining seats. Shaq owns one; so does Snoop Dogg. The top-end 300C features Chrysler's popular 340-h.p. Hemi engine--a revival of the legendary V-8s that Chrysler built in the 1950s and '60s--the most car muscle you can buy in the $35,000 price...

Author: /time Magazine | Title: Chrysler's Bling King | 8/16/2004 | See Source »

Indeed, the 300 model line (which starts at $23,920) is the first since the 1998 DaimlerChrysler merger to validate Chrysler's strategy of trying to take its brand upmarket with a series of premium, high-volume cars and a new emphasis on design. And the car is fueling a dramatic turnaround at the automaker. On the basis of strong sales of the 300, Chrysler reported last month that it swung to a $628 million operating profit in its second quarter, vs. a $1.2 billion loss a year earlier. Chrysler brand sales were up 17% in July over a year...

Author: /time Magazine | Title: Chrysler's Bling King | 8/16/2004 | See Source »

...light trucks--and, even there, idled while Ford and General Motors dominated the trend-setting hip-hop market with such SUVs as the Lincoln Navigator and the Cadillac Escalade. Until now the DaimlerChrysler merger has been known mostly for plant closures, job cuts and jet-lagged executives. Moreover, Chrysler's gambit to charge premium prices with such new products as its luxe Pacifica wagon has met with resistance from consumers. The vehicle sold poorly out of the gate, and sales improved only after Chrysler cut prices. The Chrysler Crossfire, a two-seat sports car based on a Mercedes-Benz platform...

Author: /time Magazine | Title: Chrysler's Bling King | 8/16/2004 | See Source »

...immensely fascinating and challenging. There was enormous breadth to the things that you had to know because it ranged from doing the guarantees of New York City debt, the bailout of Chrysler, opening up formal relations with China, the Banking Act of 1978, and the freeze of Iranian assets,” Mundheim says...

Author: By Evan M. Vittor, CRIMSON STAFF WRITER | Title: Mundheim Shuffles Careers | 6/7/2004 | See Source »

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