Word: chryslers
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...image is a frightening one: a New York swallowed by water. In the model, tiny men in boats make their way across an expansive ocean spotted only by the tops of the city's tallest structures: the Chrysler Building, the Empire State Building and the monstrous heads of the World Trade Center's Twin Towers. Staring at these monstrous heads, I was reassured by the exhibit's promise that even when New York is gone, these buildings will remain tall—proof of the power and history of a fallen city...
...That's one of the misconceptions of this business," says Paul Lancaster, vice president for finance at Ballard Power Systems in Vancouver, Canada. "They've had a phenomenally rapid development. People overpromised them" before a consumer-compatible technology emerged. Ballard (2000 revenues: $41 million), partly owned by Daimler-Chrysler and Ford, is the leader in automotive fuel-cell development...
...Design-blind corp. hires Bob Lutz, Chrysler vision guy (Viper, PT Cruiser) to up cool quotient...
...Design Awards (he's a past recipient). "I was going to make it electro-luminescent. When the lights go out, it has a sensor so it turns on," he says. But the trophy-as-night-light, a reminder of one's worth in the darkest hours, didn't impress Chrysler's people. He never heard back...
Even so, for anyone who thinks architecture took a wrong turn after the Empire State Building, it was Mies who pointed the way. In the U.S., where he arrived in 1937, he was chief evangel of the new right-angled religion. Before Mies, the Chrysler Building, with its scalloped pinnacle and chrome gargoyles. After Mies, lots of no-nonsense boxes. If "God is in the details," as he liked to say, his details could still be few and far between...