Word: chryslers
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SEPTEMBER 1992 Sharp-suited Chrysler chairman Lee Iacocca stars in his final ad for the auto giant. The tag line: "If you can find a better...
...hard to imagine how anybody could still be shocked and disappointed when they're told a company's profits are suffering in the current economic correction. And while unemployment is still well-contained, layoffs are still part and parcel of each new earnings report, hitting everybody from Chrysler to Cisco. And we've still got a week before Alan Greenspan does his thing...
...each the other's most important market. Who's the biggest employer in France after the government? The 1,250 American companies operating there. What were the top movies in Germany last week? Mel Gibson's What Women Want and the Hollywood thriller Hannibal. Vivendi owns Universal, Daimler owns Chrysler, and top Daimler executives (like many in multinational European companies) are required to speak English. It's true that Hispanic and Asian immigration and business ties are shifting America's focus to the south and west, and that all the transatlantic cultural overlap may obscure enduring differences...
Success is not without its risks, though, and drivers perceived that the level of danger on the track was rising as NASCAR and its sponsors pursued maximum entertainment value. This year marked the return of DaimlerChrysler's Dodge division to stock-car racing. Chrysler, despite deep corporate troubles, had committed north of $60 million to the effort, and it was out for glory. "Dodge's appearance certainly did increase the level of competition," says Kevin Kennedy, a spokesman for Ford's racing division. "There was [Dodge] red everywhere you went in Daytona...
...even possible that the Chrysler news is the straw that bumps the Fed up from the expected quarter-point rate cut Wednesday to a half-point. Which would make Wall Street very happy indeed...