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DeSoto. Hudson. Duesenberg. Packard. And now you can add Plymouth to the long list of American car brands no longer gracing auto showrooms. DaimlerChrysler executives announced Wednesday that the company is discontinuing the brand after 72 years. Earlier this decade, when Plymouth's sales begun to slump, Chrysler reinvented the brand as an economy line of cars for young families, branding it with the slogan "One Clever Idea After Another." At the same time, Plymouth's mid-sized Breeze sedan and the Voyager minivan received enthusiastic reviews from automotive magazines. But last year, after Chrysler merged with German auto giant...

Author: /time Magazine | Title: Plymouth Rocked; Chrysler Sinks a Brand | 11/3/1999 | See Source »

...bigger things that have Dreher worried tonight. Just a few blocks away, a neighbor spotted a gun being passed to two white males in a Chrysler Le Baron. Though there's nothing to link the incident to Webster Groves High, he's scouring the parking...

Author: /time Magazine | Title: Friday: 6 P.M. Football Game | 10/25/1999 | See Source »

...brass at DaimlerChrysler have finally decided to re-enter the world of stock-car racing. The German-American automaker will announce this week that it is offering a car with a Chrysler engine and a Dodge body to NASCAR teams. The old Chrysler Corp. dropped out of stock-car racing when the company slashed its motor-sports program in the 1970s in an effort to save money. It is no secret in Detroit that representatives from NASCAR have been wooing Dodge for years in hope that the addition of another big all-American nameplate will help make the Winston...

Author: /time Magazine | Title: Sports: Jeff Gordon Would Look Great in a Duster | 10/18/1999 | See Source »

...brass at DaimlerChrysler have finally decided to reenter the world of stock car racing. The German-American automaker will announce this week that it is offering a car with a Chrysler engine and a Dodge body to NASCAR teams. The old Chrysler Corp. dropped out of stock car racing when the company slashed its motor-sports program in the 1970s in an effort to save money. It is no secret in Detroit that representatives from NASCAR have been wooing Dodge for years in hope that the addition of another big all-American nameplate will help make the Winston Cup series...

Author: /time Magazine | Title: DaimlerChrysler Returns to the Fast Lane | 10/10/1999 | See Source »

...looking over your shoulder. Not surprisingly, the first design from Ford that bears Mays' signature is the 2001 Thunderbird, which at a glance looks distinctly like the 1957 model of the same name. Others must agree, given the fleet of nostalgia-tinged new models coming from the likes of Chrysler, Jaguar and Nissan...

Author: /time Magazine | Title: Designed to Be Different | 8/30/1999 | See Source »

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