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...kind of cute, actually, how they came to be an item: following some small talk last year over a possible joint venture in Latin America or maybe Asia, Juergen Schrempp, 53, chairman of doughty Daimler-Benz, invited Chrysler chief Robert Eaton, 58, to spend some quiet time alone during the crowded Detroit Auto Show in January. Schrempp said he liked Chrysler a lot and suggested that maybe they should consider going...

Author: /time Magazine | Title: THE DAIMLER-CHRYSLER DEAL : Here Comes The Road Test | 5/18/1998 | See Source »

...days American automaker. And so began a rapid courtship, replete with the secret rendezvous (London, Frankfurt) and code name (Operation Gamma) that lovers and business executives are wont to employ. The result, the largest industrial marriage in history, takes what had been the world's No. 6 car company, Chrysler, and stuffs it into the trunk of erstwhile No. 15 Daimler-Benz, to produce the planet's fifth biggest automobile concern. The new combine, valued at $40 billion, will generate $130 billion in sales and employ more than 400,000 people...

Author: /time Magazine | Title: THE DAIMLER-CHRYSLER DEAL : Here Comes The Road Test | 5/18/1998 | See Source »

Like love and marriage, the idea of creating a global car company is not new. Lee Iacocca, even as he scrambled to save Chrysler during the dark years of 1979-81, dreamed of creating what he called Global Motors, a fully integrated international car and truck builder and seller. Global Motors would be one of perhaps six to 12 similar consortiums that would be all that remained of the more than 30 car companies operating...

Author: /time Magazine | Title: THE DAIMLER-CHRYSLER DEAL : Here Comes The Road Test | 5/18/1998 | See Source »

GODZILLA (May 20). Japan's revenge on New York City for getting suckered into buying too much mid-'80s Manhattan real estate. The Chrysler building, MetLife, Madison Square Garden: no icon is safe from the big green guy. And he breeds! (Sequels, we bet.) In its '97 bow, Jurassic 2 took in $93 million. Godzilla could be the first $100 million weekend movie...

Author: /time Magazine | Title: Cinema: Aieee! It's Summer!! | 5/11/1998 | See Source »

...wickets. So this Dirty Dozen in outer space will get a rousing send-off. If there's a question, it's about instant deja vu. Armageddon will be the second film this year to star Bruce Willis, to deal with an astral collision--and to destroy the Chrysler building...

Author: /time Magazine | Title: Cinema: Aieee! It's Summer!! | 5/11/1998 | See Source »

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