Word: chryslers
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...years, the Big Three will bring out about 26 new models. Among them: Oldsmobile's four-door luxury sedan, the Aurora -- the industry's first direct aim at the Lexus -- and Ford's front-wheel-drive minivan, the Windstar. But each American automaker still has tough work to do. Chrysler must overcome a reputation for spotty quality; Ford must pump up its profit margins after years of cutting prices to increase volume; and GM, of course, must find ways to turn out new products and restore solid profitability at the same time...
...decade. Ford's exports this year have already grown 68% to Latin America and 283% to Asia and the Pacific. Ford and GM remain the second- and fourth-ranking manufacturers in Europe, the world's largest car market -- where Ford introduced its $6 billion compact Mondeo this year -- while Chrysler exports a small number of vehicles. However, Europe and the U.S. are the most saturated car markets and therefore have less margin for growth. By the end of the decade, the U.S. will account for only 25% of the 10 million growth in new vehicles worldwide...
Once again, Chrysler made the first and most impudent move in the global direction. It introduced its newest small car, the Neon, not in the U.S. but at the Frankfurt auto show in September. There was much that attracted notice and respect: a small car with dual air bags, antilock brakes, a top speed of 125 m.p.h. and the interior space of much larger cars; and it was built from start to finish in a near record 31 months. The home team from Chrysler's two- year-old, $1 billion Auburn Hills, Michigan, technical center was understandably proud...
...many years," said Bob Lutz in the speech that launched the Neon, "it was said that Americans can't innovate, that they can't build great engines or truly exciting cars or great small cars. That is changing everywhere in Detroit, and it is definitely changing at Chrysler...
...newly crowned three kings of the American road intend to steer Detroit in the right direction. "For guys who love cars," says Glenn Gardner, the engineer who launched Chrysler's first platform team, "there's nothing greater than seeing the first cars come off the line, chunk, chunk, chunk, and be letter-perfect." Gardner blows a little victory kiss in the air. Chunk...