Word: chryslers
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...revolution in engineering, manufacturing and management has been proceeding in fits and starts since the mid-1980s at all three companies. Now it is finally starting to work. The evidence is found in a new generation of products: cars like Chrysler's white-hot LH sedans and Ram pickups, Ford's Taurus, Explorer and Lincoln Mark VIII, GM's Cadillac STS, the new Chevy Camaro and the Honda- and Toyota-killer Saturn...
...Detroit gave Eaton's succession at Chrysler much chance at all. A career GM man, he had spent his recent years in Europe, well away from the turmoil and strife that had gripped his industry's hometown. He was something of a shotgun compromise in Chrysler's boardroom showdown between Iacocca and president Bob Lutz, and in the view of some skeptics, mainly lucked out in grabbing the prize after all the hard work had been done. Eaton arrived alone, brought in none of his deputies (not even his secretary) and fired no one. In Chrysler's recent history...
...never the people," he says. "It was the screwed-up structure we had. We had to change it. It took us years to understand that. You go through a denial phase. Ford went through its own changes a lot earlier than we did, and is very good today. Chrysler really went to the wall and got its act together. We had a history I'd like not to repeat. Now we'd like to get this baby fixed...
...industry that once took its lumps together is now finding common cause in areas from public policy to jointly financed advanced research. Ford's McTague, Chrysler's Castaing and their GM counterpart, Arvin Mueller, meet monthly for private dinners in Detroit, overseeing their joint-research programs under a consortium called USCAR, which invests $300 million annually (including $75 million in federal grants) in a range of projects including advanced batteries for electric vehicles, lightweight composite materials for better fuel economy, and environmental improvements on paint and fuel emissions and recyclable parts. No project is more ambitious than the agreement, announced...
...Chrysler president Bob Lutz says competition among the Big Three is no longer aimed solely at creating distress or celebrating the misfortunes of their rivals. "Many of us are at the point where we celebrate each other's successes. We were pleased to see Cadillac's Seville come out as an American luxury car that can hold its own against the best of the imports. Many of us were pleased with Saturn. I know Detroit executives were pleased when we brought out the Viper ((high-powered sports car)). It was, goddam, that's great...