Word: chryslers
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Under particular scrutiny, naturally, were the salaries and perks of the three U.S. auto-company chiefs -- Chrysler's Lee Iacocca, Ford's Harold Poling and GM's Robert Stempel -- all of whom accompanied the President to Tokyo. The three were paid a total of $7.3 million-plus in 1990, including more than $4 million in stock incentives...
...automaker has tried to build a car tailored for the Japanese market. That would require a steering wheel on the right, a shorter wheelbase to navigate the narrow streets of Japanese cities and greater fuel efficiency to offset higher Japanese gasoline prices. Chrysler chairman Lee Iacocca declared last week that his company would redesign some of its models for the Japanese market and be ready to sell them later this year. Then there is the question of quality -- something the Japanese are usually too polite to mention in public. During last week's talks, Nissan president Yutaka Kume brushed aside...
...BRIEF, strange moment last year, America flashed back to 1983. For a few days in winter, Chrysler returned to its early 1980s advertising campaign: While a LeBaron scooted along a golden desert highway, Kenny Rogers belted out, "The pride is back, born in America...
Forget for a moment that the American car industry is approaching collapse, or that the quality of Chrysler's cars suggest that proud is the one of the least accurate adjectives to describe the company. The reappearance of this ad was just a tiny patriotic drop in the sea of flag-waving pride that engulfed America during the Iraq...
...even after shedding as many plants and people as there are in all of Chrysler, will still be the world's largest automaker -- but no longer the richest. Toyota, Japan's leading carmaker, has $12.7 billion in cash reserves, vs. GM's $3.5 billion. Toyota shows every indication of reinvesting its huge sums to improve both product and design. Unless GM can return to profitability and make similar investments, the current cutback won't be its last...